The Farmers’ Truck In Moncton Helping With Food Security Project In California
The Farmers’ Truck, the Moncton company that helps mobile food markets, is launching a pilot program in California that will help non-profits develop financially sustainable programs to alleviate food insecurity.
The company said over the weekend it had received funding from an anonymous impact investor in California who will back the pilot project. The Moncton company is now looking for three non-profits in California’s Central Valley that want to launch mobile markets and learn how they can survive.
If this pilot project proves successful, these food truck operations would be expanded throughout California and into Colorado and Arkansas.
“Mobile market operators need to consider everything from sourcing food, merchandising, fundraising, marketing, and building community partnerships, just to get started,” said Farmers’ Truck Co-Founder and CEO Frederic Laforge. “Our goal is to remove those barriers and empower these food security efforts both in Central Valley and all over North America.”
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