Electric Summer Social Tour Hits The Road
CARAQUET – Love for Local’s New Brunswick-wide tour of local businesses and communities is officially on the road.
The “Electric Summer Social Tour” will celebrate local businesses and organizations across all 104 municipalities in the province. It will run continuously into September.
Brad LeBlanc, the co-founder of BrainWorks Marketing who has led Love for Local since the pandemic began last spring, says he is ecstatic to see the tour begin.
“It feels surreal to be launching the tour,” he said. “Love for Local started with an email from a concerned community member so if you’ve ever wondered where a little thought or a little idea might lead you, it’s pretty hard to believe that we’re here today announcing all of this.”
The tour will feature two ambassadors driving across New Brunswick highlighting all local businesses and organizations, no matter how big or small. They will be riding in an electric vehicle provided by Audi.
“Whether you’re a tech company who operates here with 10 offices, or it’s your first day in business, this campaign doesn’t discriminate,” said LeBlanc.
At the launch, LeBlanc also announced UNI Financial Cooperation as a lead sponsor, contributing $100,000.
“UNI is a spectacular partner for a whole bunch of reasons,” said LeBlanc. “They’re as New Brunswick as an organization as you can get and they’ve achieved global standards of doing business and success while being a cooperative.”
“I think that is really the alignment of their values with the values of Love for Local, which is all about really making the world a better place.”
Robert Moreau, the CEO of UNI Financial Cooperation, says the campaign is a natural fit for his company.
“Initiatives like Love for Local can make a real difference in people’s lives and help build more prosperous communities,” he said. “At UNI, solidarity, responsibility and courage guide our actions on a daily basis. We firmly believe that we have a moral duty to support our local businesses and organizations.”
Huddle is a media partner for the campaign and will check in with the ambassadors on the road throughout the summer.
LeBlanc says that those who are looking to get involved should reach out on social media.
“To have a united bilingual campaign that visits all 104 municipalities, that’s dedicated to the values of cooperation, entrepreneurial spirit, equity, diversity, inclusion, it’s easy to say ‘no,’” he said. “With this campaign, as we continue to invite sponsors and supporters, we’re just tremendously overwhelmed with gratitude at the level at which people are just defaulting to ‘yes.’ ”