Liberty Village Cabins Will Give People A Taste Of The Country Lifestyle
REXTON – The entrepreneur behind a popular New Brunswick lifestyle brand is expanding into the hospitality industry with his new venture.
Sawyer Hannay is the owner of Country Liberty, a country lifestyle clothing brand that celebrates the country and rural lifestyle which got its start in 2014. With the brand gaining traction over the last several years, he’s decided to take it in a new direction with Liberty Village.
Located along the Richibucto River in Rexton, New Brunswick, Liberty Village offers log cabin rentals in a prime location that allows guests to take in all that the country lifestyle has to offer.
“One thing I was realizing was there’s a lot of people who align with the brand but don’t necessarily get the chance to live it all the time, or if they do, it’s on a rare occasion,” said Hannay in an interview with Huddle. “What I wanted to do was create a place that those types of people can come and escape their busy lives and kick-it in the Country Liberty-type setting.”
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The property features eight rentable cabins, which will be ready to rent by the spring.
The property features a shared gazebo and barbeque, a beach volleyball court, corn hole, horseshoes and washer toss, and beach access. All cabins have their own fire pit and are equipped with a three-piece bathroom and mini kitchenette with a stovetop and sink. Liberty Village is also a short drive from popular outdoor attractions like Camping Cap Lumière, Kouchibouguac National Park and Bouctouche Dune.
Though the cabins won’t be open this year until the spring, Hannay said the plan is to eventually make Liberty Village a year-round attraction.
“[The cabins] won’t be open this winter. They’ll be open this spring and summer,” he said. “Then I’m hoping to make it a 12-month business.”
Though Liberty Village is open to people of all ages, Hannay predicts he will see a lot of young adults booking cabins, since that’s the Country Liberty core market.
“It probably going to be very much within that existing demographic, which would be 18- to 24-year-old, university age,” he said. “But we’ve had support all the way up to 100-years-old and all the way down to little kids. I’m hoping to offer something for everybody.”
Country Liberty started as a clothing brand, but the intention was never for it to be just that.
“To me, I always treated Country Liberty as a bit of a message versus clothing. The message from day-one we wanted to convey was just a sense of community within the country lifestyle. The way I communicated that message was through clothing, and it is through clothing,” said Hannay.
“But I also want to convey that message through other means of distribution. Maybe not everybody buys clothing all the time, but they can come and feel a part of that community by staying at my resort.”
Asides from the clothing line, Country Liberty has also done a collaboration with a local winery. But Hannay said Liberty Village is particularly significant because it’s a place that will bring the community the brand celebrates together.
“I feel like a physical location for these people to gather is very important,” he said. “You’re not only representing a group of people or a community of people, you’re actually connecting them. I think that is another level of me meeting my goals in creating and establishing this community.”
Looking ahead, Hannay is open to take the brand down more avenues.
“The common denominator is this sense of community, not so much the clothing or the wine, or the resort. It’s more or less the overall country lifestyle community,” he said. “Anything that can convey that message from my perspective, I’m open to.”