Pür & Simple Opens Edmundston Location
EDMUNDSTON – Laval, QC-based breakfast chain Pür & Simple continues to open new locations in New Brunswick. Now, it’s Edmundston’s turn.
The restaurant chain posted on Facebook that the Edmunston location has opened on Tuesday.
“Pür & Simple Edmundston team is ready for you. Opening Tuesday, July 16 at 6 am,” the post read.
The chain opened locations in Dieppe and Saint John earlier this year, after opening its first Atlantic Canadian restaurant in Moncton in March last year. The company has since continued selling franchises in the region, with an aim to have 10 locations opened this year, including in Fredericton, Bathurst, and Dartmouth, N.S.
It’s also been selling franchises in other parts of Eastern Canada, opening its first Ontario restaurant in Burlington this year and some in Quebec in the last year.
“Right now we’re really happy with the expansions,” said Christian Martin, the restaurant chain’s area developer for Atlantic Canada, in an interview with Huddle in April. “The response is very good from possible franchise partners and from customers as well. People love our product, they love our concept and so far, they’re very happy with the response.”
The chain serves a breakfast and lunch menu that competes with restaurants like Cora. For breakfast, Pür & Simple offers items like serve french toast, omelettes, breakfast burritos and eggs benedict, among others.
Burgers, sandwiches, salads and entrees like fish and chips are on the menu for lunch. It also offers smoothies, specialty coffees and fruit juices. The chain recently added alcoholic options like mimosas, Bailey’s in coffee, wines and local beers to its beverage menu.
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