MONCTON – The city’s mobile farmers’ market will be shutting down and focusing its efforts on an initiative to supply local food to schools, The Farmers’ Truck CEO and co-founder announced Tuesday afternoon.
“It is with a heavy heart that we have made a strategic decision to close The Farmers’ Truck business effective Dec 18, 2017,” wrote Frederic Laforge in a Facebook post and online release. “This will allow us to focus on an initiative to bring local food to schools in New Brunswick.”
The Farmers’ Truck, launched in 2015, sold local fruits, vegetables and other products out of a food truck in the summer. It had recently launched an online market and delivery service to make local produce available all-year round.
“This business venture has been a rewarding experience with important learning that we can take into our new endeavour,” said Laforge. “We would like to take this time to express our gratitude to our valued customers, producers, and friends in the local food movement, which we met along our journey.”
Laforge said the closure will allow the company’s team to focus on helping Cooperation in Agri-Food New Brunswick (CANB), which aims to bring local food to schools in the province.
“Our mission has always been to innovate local food access. By joining CANB, we will be better equipped to execute this mission on a much larger scale,” Laforge said in a Facebook post.
The company plans to hold a sale of the food left in its warehouse in the next couple of days.