Moncton’s Farmers’ Truck Launching Atlantic Canada’s First Online Farmers’ Market

The Farmer’s Truck Image: Submitted

MONCTON– A well-known mobile farmers’ market in Greater Moncton is evolving its services into an online store and home-delivery service.

The Farmers’ Truck announced Wednesday that they will be launching the first online farmers’ market and delivery service in Atlantic Canada.

The mobile farmers’ market launched in 2015 with the goal of making locally grown and produced food more accessible. Since then they’ve been parking their truck in popular areas of town and have seen great success. They also launched a local food box in June of 2017 where a mix of in-season products is delivered to the customer’s door.

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Calf Eva in downtown Moncton for the announcement of the first online farmers’ market in Atlantic Canada.
Image: Submitted

Starting in early October, the Farmers’ Truck will grow into an online market where shoppers will be able to choose which items they would like to order, with the ability to select from specific farmers or locations. Each item will feature a description and details on its place of origin. Orders are delivered to the customer’s front door in boxes carefully packed with ice packs to ensure freshness.

“We’ve had a great response for both the mobile farmers’ market and the local food-box service, and we started thinking about how we could combine the two services to better serve our clients,” said Fredéric Laforge, co-founder and CEO of The Farmers’ Truck, in a release. “Our new online farmers’ market and delivery service will provide our clients with even more choices and more convenience.”

The service is expected to be especially beneficial for families and professionals with busy schedules, as well as seniors and individuals with mobility issues.

To kick-start this new service, The Farmers’ Truck has launched an Indiegogo campaign with a goal of $5,000.

“The mission behind the launch of The Farmers’ Truck has always been the same – to encourage buying local and healthy food and products, to help the farmers’ bottom-line, as well as to stimulate the economy,” said Laforge. “When you purchase from The Farmers’ Truck, 100 percent of the money goes back into the provincial economy. Contrarily, when you buy an imported product, the amount that stays in New Brunswick is dramatically less.”