Moncton Wig Boutique Moves Into CF Champlain
MONCTON – Moncton’s Bestyglamour’hair has moved from its Main Street location to inside of CF Champlain, across the hall from Aerie and Charmed Aroma. Leaticia Sikirra, the wig shop’s owner, says that she is excited to bring her wigs to even more people in the community.
In 2019, Sikirra moved to New Brunswick to pursue an education at Université de Moncton. She says that, after moving here, she noticed that there was a lack of wig shops in the area.
“For me and all international students, we wear like a lot of wigs, like a protection and style,” Sikirra tells Huddle. “[They’re] something we use to wear since we are like 15 or 16. It’s something like a part of our culture.”
Sikirra wanted to bring an element of her culture to the Moncton region to help her and many other international students feel more at home.
Due to the lack of wig boutiques in the Moncton area, Sikirra says international students would need to order wigs online. However, shopping for wigs online takes away many aspects for those searching for the perfect style.
Creating Bestyglamour’hair, Sikirra says that people can now come into a physical boutique to see, feel, and try the wigs before buying them. People can now make sure that they are purchasing the perfect wig for themselves before they actually spend the money.
Since she opened, however, Sikirra says that she has noticed that there are more than just international students searching for wigs.
“A lot of people in Moncton or in Dieppe still like looking for wigs,” says Sikirra. “It can be for two options, for maybe because they have a hair loss problem or a medical issue. Or it’s only like to wear because they just like it, they just want to change their style.”
Along with this, Sikirra says she wants to help end the stigma around wigs that she has found in Canada. She says that, here in Canada, people tend to assume that you only wear a wig when you either have a hair loss issue or don’t like your hair.
In reality, Sikirra says wigs are just an accessory and nothing more. To her and many others around the world, wigs are seen as a part of fashion that allows you to temporarily change up your hair.
“Our store is not only for people that just want to change their hair, it’s for anybody who feels like they need a wig for any reason,” says Sikirra.
Most of the wigs at Bestyglamour’hair are ready and made to wear straight from the store. However, they do have the option of doing some custom wigs if there is a specific type of wig you’re searching for.
Currently, Beatyglamour’hair has a wide variety of wigs available in store, as well as everything that one may need to make their wig truly their own. Sikirra says that she and everyone else at Bestyglamour’hair are there to help everyone find their perfect wig.
Ryley Roach is a Huddle student intern, based in Fredericton. Send her your feedback and story ideas: [email protected]