Steele Auto Group Opens New Dieppe Dealership
MONCTON – Steele Auto Group has added a 57th location to its roster of car dealerships in Dieppe.
The Dartmouth company announced the opening of its Jaguar Land Rover dealership at 1060 Aviation Avenue on Aug. 2. It’s the 30th Jaguar Land Rover to open in Canada.
The new location is opening on the same road as several other Steele-owned dealerships, including Subaru of Moncton, Acura of Moncton, and TriStar Mercedes Benz Moncton. The new Jaguar Land Rover is also down the street from Atlantic Mazda on Ferdinand Boulevard – another Steele dealership.
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An Aug. 2 release from Steele Auto Group said the opening coincides with an uptick in the market.
“We have a good mix of available inventory. The state-of-the-art dealership boasts the innovation that the Jaguar and Land Rover brands are known for, and customers can expect exceptional experience from our skilled Jaguar and Land Rover trained team members,” says the release.
Earlier this summer, the Dartmouth-based auto dealership acquired Texas-based Sterling McCall Hyundai – its sixth acquisition in the Lone Star State in a roughly two-year period.
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This was among several purchases in the last year made by the dealership including Steele’s acquisition of All EV Canada and several Saint John dealerships, including Saint John Nissan, Fundy Honda, and Brett Chevrolet Cadillac Buick GMC.
Steele Auto Group owns 57 dealerships selling 28 brands, seven used auto dealerships, three Powerhouse Equipment stores, and eight collision centers in Atlantic Canada and Texas.
Steele, which incorporated in 1990, employs more than 2,200 people.
Jaguar Land Rover sold 439,588 vehicles in 127 countries in fiscal 2020-21, and is a wholly-owned subsidiary of Mumbai, India-based Tata Motors.