‘Sinful’ Cheesecake Store To Open In Moncton
MONCTON – A Moncton-area cheesecake shop will have a permanent home in the city as soon as next month.
The Devils’ Halo Cheesecakes and Milkshakes announced plans to open a storefront in Moncton by the Easter long weekend.
While Co-owner Jeff Earle didn’t want to give a specific address yet, he told Huddle it would be “not quite fully north end but it’s easier to say in that general direction.”
The Devil’s Halo specializes in New York-style baked cheesecake, no-bake cheesecake, and a variety of products that use cheesecake batter and an array of toppings, from Skor bar bits to breakfast cereals. The Devil’s Halo also does custom cheesecake orders and milkshakes.
“One lady asked for a Dunkaroo-flavoured cheesecake. We had one request for a mint chocolate-flavoured cheesecake in honour of St. Patrick’s Day. We get a lot of feedback from our clientele,” said Earle.
The new Moncton storefront will be the first permanent home for a venture Earle and his wife and co-owner Melanie Cyr have been running from their home in the outskirts of the city. The business, up to this point, has done deliveries and sold products at locations like the Moncton Market.
“People were asking when we’re going to have another event. We know we’re going to have regular customers, as well as new clientele with the new products, like the milkshakes,” said Earle.
The Devil’s Halo is a side-hustle for both Earle and Cyr, who work as a collision centre manager and a finance manager at a local auto dealership, respectively.
Earle said they plan to hire three or four part-time staff for the new location–which will be open Wednesday through Sunday–while he and Cyr take time off, where their jobs allow, to work at the store.
Sweet Idea
Earle told Huddle the idea for the shop started with him, Cyr, and her daughter making cheesecake on a stick to help Cyr’s daughter make some money and not take too much time from her university.
“We kind of played around with a few ideas and I mentioned the idea of no-bake cheesecake. Melanie found out that cheesecake on a stick was big in the states and it started all from home,” Earle said.
“We started getting messages like, ‘we want to try this, this looks really neat,’ so we just kept running it from home, where people would just preorder it through Facebook and we’d have a couple of locations around the city for pickup locations, like a friend’s house or where I work throughout the week,” said Earle
Earle and Cyr ran with it after Cyr’s daughter lost interest and, eventually, they started making other creations like waffle cones lined with chocolate filling and no-bake cheesecake batter. Things took off from there, with cake bikes, cookies, cookie sandwiches, and more.
The Moncton storefront will offer the full complement of what Cyr and Earle were making already: 10 and 12-ounce milkshake options–and potentially more products, pending how well things go.
“Our end goal is that this takes off so that one of us can leave our day job and run it full-time. If that’s the case we’ve got a couple of ideas we want to expand on. But that will be a matter of time, to see,” said Earle.
Sam Macdonald is a Huddle reporter in Moncton. Send him your feedback and story ideas: [email protected].