Bar Burrito Opens Its First New Brunswick Location In Fredericton
FREDERICTON— There is a new hot spot for Tex-Mex in town. Bar Burrito, a Toronto-based chain that prides itself on freshness, is opening its 150th location in Fredericton.
“Our salsa is made fresh daily. Our guacamole is made with real avocado every day, every morning,” said Rob Green, franchising manager for Bar Burrito in Atlantic Canada. ”
Bar Buritto started serving at 1111 Regent Street last Saturday. Green said this soft opening was as big as some grand openings he’s seen.
“The response from the community so far has been almost overwhelming,” he said.
In the first week of operation, business is busier than Green expected, especially since they didn’t do any advertising and have halted grand openings during the pandemic.
“It’s a fantastic location,” said Green. “We’re within less than half a kilometer of two high schools, a hospital, and a lot of residential and commercial developments.”
Green opened the first Bar Burrito location in Atlantic Canada in Dartmouth, Nova Scotia last November. When opening new stores, Green said they are facing the same problems as everyone else.
“Like a lot of developers right now, we’re suffering building delays as a result of Covid and material delays,” said Green. “[There’s also a] back up in municipalities for permit clearing and all those sorts of things.”
The Fredericton location has been in the works since February. Though Green doesn’t work on hiring, he said he knows finding a full staff has been a challenge.
Bar Buritto is looking to open more than six locations in New Brunswick, starting with Moncton this summer. When looking for spots in New Brunswick, Green will work with franchise partners and people on the ground.
“It’s not just the best sort of town or city they’ll fit in,” said Green. “We’re really more focused on what the right location in those areas are.”
Two Nova Scotia locations are set to open early next year.
Rachel Smith is an intern with Huddle. Send her story suggestions: [email protected].