Queen Of Cups Lingerie Launches New Ready-To-Wear Service
ST. STEPHEN – A New Brunswick company that specializes in customized lingerie is making it easier for bra wearers to get the customized experience at a lower monetary and environmental cost.
St. Stephen-based Queen of Cups Lingerie makes custom bras for people of all genders and orientations. Up until this point, their bras were made-to-order in a process that involved multiple in-person fittings. But with Covid-19 pandemic, the process became hindered.
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“During Covid times, that might mean multiple sending back and forth of mailing packages, cancellations of in-person fittings because of different lockdown restrictions,” said owner Abby Pond in a Facebook Live announcement last Friday.
“What that also means is that every time we make a garment, we’re cutting it out individually. We’re sewing it individually and that means it takes a lot more time to make your bra for you. That means that it cost more.”
But starting Saturday, Queen of Cups will be offering a new experience.
“We’ve been wrapping our brains about how to lower our costs so more people can afford a bra,” said Pond. “But also how to bring a more customized fit into a ready-to-wear product.”
Queen of Cups will now be offering a selection of bras on a pre-order basis. Customers can place their orders in a specific pre-order window (first of the month to the 15th of the month) and Queen of Cups will make the orders and ship them. Customers simply log into the website and select the style and fabrics that they want. They then watch a fitting video, submit their measurements and place their order. All orders placed by the 15th will be made and shipped.
“It’s a customized product so you’re not having to figure out, ‘oh, what is my cup size and what is my band size?’ You just put in your measurements and we figure that out for you,” said Pond. “But on our end, it makes it much easier because we do all of the cutting at once. We do all the sewing at once. We can speed up our manufacturing and reduce that cost for you on the other end.”
This new offering also reduces the overall cost of the product for the customer and the business and reduces environmental waste.
“The other component that it allows us to do is allow us to offer different fabrics, order them in larger quantities and really just lower our business costs because it’s easier for us to predict what we need with a pre-order sale already done… It’s a lot easier for us,” said Pond. “We waste less, you save more.”
Though Queen of Cups Lingerie will still be offering its fully-custom, in-person experience, Pond said the company is excited to add this new option.
“We’re really excited about bringing more of you customized products and reducing our environmental footprint,” she said. “It’s really exciting for us.”