Fredericton Tech Entrepreneur Invests in Lulujo
FREDERICTON — A serial tech entrepreneur in Fredericton has invested in Lulujo, a global brand and retailer of premium baby products, also based in the city.
Scott MacIntosh will also join Lulujo’s board of directors, the company announced Tuesday.
MacIntosh is the founder and CEO of Second Spring Digital, an e-commerce strategy, implementation and conversion rate optimization provider. He was previously the founder and CEO of SwiftRadius, which he turned into a major IT services firm before it was acquired by Deloitte in 2015.
MacIntosh and his team at Second Spring previously worked with Lulujo during the course of the Covid-19 pandemic to expand its e-commerce platform.
“We had only worked with them for a short period of time but it was clear there was a great synergy between two companies,” said Lulujo founder and CEO Dawn Pottier in an interview with Huddle.
“We’re really excited for him to come on board at this time. It just couldn’t be better timing with everything that’s happened in the last couple of years and the potential for digital growth it’s just a great fit.”
Lulujo was founded in Fredericton by Pottier in 2009. Since then, the company has attracted considerable interest in its baby clothes, swaddles, baby blankets, baby dolls and more. Lulujo has strong relationships with distributors and retailers in over 40 countries and sells directly to consumers around the world through its website. The company also opened its flagship retail store in Fredericton in 2020.
“I have known Dawn Pottier for many years and watched in admiration as she took Lulujo from an idea formed during her maternity leave to a global enterprise,” said MacIntosh, in a release. “Working with the company on its e-commerce strategy demonstrated its strong position in the market and the significant growth potential they have ahead. I am looking forward to working with Dawn and the team at Lulujo as an investor and Board member as the company continues to grow.”
Lulujo is a privately held company and details of the investment are not being released. But Pottier says the having MacIntosh joining the company as an investor and board member will help the company continue to build on its success, especially in terms of e-commerce.
“He just brings a different level of knowledge and his teams brings a different level of knowledge to Lulujo,” says Pottier. “I think it will help us with the strategy and evolution of Lulujo into this next decade.”