Moncton’s Uproar Productions Offers ‘Cinematic’ Videos For Commercial Use
MONCTON – After running a photography business for many years, Moncton photographer Denis Duquette is teaming up with videographer Austin Doiron to launch a video production company, Uproar Productions.
“We’re really trying to approach this cinematically, so taking inspiration from a lot of big films and from the stuff that’s done on a really high budget but being able to take that and incorporate that into the companies that we’re doing stuff for,” said Duquette.
“We’re not doing things with a Hollywood budget or anything like that. But you can still put the work and put the creativity into each project that we do to really elevate the look and the product that we’re delivering to customers.”
Uproar Productions will complement Duquette’s photography business, and will serve some of the same clientele: advertisers, marketing agencies, businesses, and entrepreneurs. Some of the clients he’s worked with through his photography business are also interested to work with Uproar, Duquette says.
Video work has been something Duquette’s interested in for some time.
“You can really extend the story a little bit more, you can go a little more in depth, you can really dig into the details with it,” he said.
But at a time when everybody has a camera in their pockets, Duquette is hoping to help clients by taking the load of the creative and directing work from their plates.
“It’s really about telling people’s stories in a unique way,” he said. “If we’re going to work with a company, we’re going to do a deep dive into that company. Find out what makes this company different…we also want to try and tell the stories in a way that appeals to their customer base and their potential customer base.”
He’s not keen on shooting or editing those videos though. He’s more into directing and producing shots, and “handling the business side” of it. But that’s where Doiron is a great fit.
The pair originally met two years ago when Doiron, who is originally from Rogersville, was a student at McKenzie college. His instructor would often bring her students to Duquette’s studio for a talk about the profession, and recommended Doiron for his drive and creativity.
Duquette, who needed an assistant, started taking him on photoshoots. Doiron, who has done video work for a few years, became Duquette’s main assistant for a year and a half, keeping up with a hectic schedule and long days.
“It’s not something where everybody can thrive and and enjoy it, but he was really great,” Duquette said. It turns out, Doiron was interested in the idea of opening a video production business with Duquette.
At Uproar, Doiron shoots and edits all the videos, while Duquette directs.
“It’s been really great to have two sets of eyes approach everything. It allows each of us to focus on on our own jobs and our own strengths as well,” Duquette said.
They’ve been able to work throughout the pandemic with an operational plan, and were “really busy” until early December, Duquette said.
“The nice thing is we’re not in people’s faces. We’re able to be at a distance, and we stay masked, obviously the whole time. So we’ve been able to operate. We’ve been working on a few really big projects the last few weeks and have a few coming, it’s been good,” he said.
While some photo and video shoots that included travel are on hold, Duquette and Doiron are not very concerned about launching the business mid-pandemic. They expect more demand for both photography and video work as businesses seek to regain their pre-Covid level of customers through marketing efforts.
“It was never really a thought whether we should wait or whether we should put it off or anything like that. It was really that we were passionate about it. We’re really ready to do the work. We think we have something to offer that really not very many other people are doing,” Duquette said.
“There’s times where you worry that if we go into a full lockdown. Then we’re going to have to put some stuff off. But we’re so passionate about about the work that that really has come ahead of everything else.”