Fredericton Geo-Mapping Startup Revamps Strategy, Raising Funds
FREDERICTON – In the wake of a comprehensive retooling of its business development strategy, Fredericton geo-mapping startup 3D Planeta is in the process of raising a seven-figure funding round.
CEO Norm Couturier said in an interview that the reworked sales and marketing strategy was in response to Covid-19 rendering the company’s previous, travel-heavy approach unworkable.
After several months spent fighting for traction with buyers who were often uncomfortable negotiating remotely, Couturier said the last three to four weeks have represented a sea-change for the business.
“We’ve been able to grow amidst the pandemic… We’re not growing as fast or doing as much as we would like, but given the times, we’re happy that we’re still able to still grow and persevere,” he said. “We’ve had a lot of opportunity to develop new approaches, get new customers, do platform development, and get as much ahead as we can.”
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