Halifax’s DHX Announces Deal With Mattel
HALIFAX–DHX Media today announced a new long-term partnership to produce children’s programming content with the toy giant Mattel based on its popular shows like Bob the Builder, Fireman Sam, Little People, and Polly Pocket.
Mattel and Halifax-based DHX Media will jointly fund and produce new episodic, short-form, and long-form content for the Mattel properties for traditional and digital platforms.
“Mattel is a truly iconic company and this deal builds upon DHX’s existing strategies for long-term global growth,” said Dana Landry, CEO of DHX Media.
“The partnership plays extremely well to our complementary strengths – global content creation and distribution for DHX, and brand management and development for Mattel – and creates an amazing opportunity to amplify these celebrated Mattel franchises throughout the world.”
Catherine Balsam-Schwaber, Chief Content Officer of Mattel, said that, “As a recognized leader in kids and family entertainment, DHX is ideally suited to help us maximize content creation and distribution across multiple channels and geographies.”
Today’s announcement follows another major deal announced earlier this month between DHX Media and DreamWorks.