New Brunswick’s HAWK Marketing Acquires Halifax’s Modern Media
HALIFAX – New Brunswick communications agency HAWK Marketing is expanding into Nova Scotia.
On Monday the company announced it acquired Halifax-based digital agency Modern Media.
Together, the two companies will be one the largest firms of its kind in Atlantic Canada, with clients including Irving Tissue, Atlantic Lottery, NB Power, CTV, Discover Saint John, Eastlink and St. Thomas University.
“Modern Media has been a strategic partner of our agency since 2010, and continues to raise our game related to digital analytics and implementation,” says HAWK Marketing owner and CEO Bill Whalen in a release. “Their capabilities and expertise complements our team well, and we are thrilled to now offer our clients completely integrated services.”
Modern Media President, David Spriet will continue operations.
“HAWK Marketing is an agency that’s been in the region for over 40 years. HAWK has a proven resilience in their ability to innovate and adapt within an industry, as other agencies in Atlantic Canada have struggled to do,” says Spriet in a release. “They’ve built an exceptional leadership team and their client roster speaks to their ability to consistently deliver results. We’re excited to be a part of their team and look forward to now offering fully integrated marketing solutions to clients in the region.”
Combined, Modern Media and HAWK will have a team of 30 full-time employees and will have offices in both Moncton and Halifax.
“It’s an exciting time for our agency,” said HAWK president, Jeff Gaudet. “Modern Media has delivered exceptional results for our clients. The relationships they’ve established with global brands such as Salesforce Marketing Cloud, and Google truly are unique to our region. They have an extremely dynamic and talented team and as we push to deliver more data-driven results for our clients, Modern Media’s expertise across all digital disciplines is a huge game-changer for our agency.”