Kate Hudson’s Baby Is Wrapped In A Fredericton Lulujo Blanket On The Ellen Show
FREDERICTON – If you’re watching The Ellen Show episode with Goldie Hawn, Kate Hudson and her baby Rani Rose today, watch out for the Lulujo‘s blanket wrapped around the baby.
CEO and founder Dawn Pottier said a customer spotted the blanket on The Ellen Show’s Instagram page first. The post was for an episode airing Thursday. In it, talk show host and comedian Ellen Degeneres was holding Rose, who was wrapped in Lulujo’s Lavender Medallion bamboo muslin swaddling blanket, which retails for $17.99.
While the brand name wasn’t mentioned on the show or the post, Pottier was nonetheless thrilled.
“We’re just super excited,” said Pottier in an interview with Huddle. “We did not have anything to do with them actually having this blanket. We didn’t send them a blanket or anything like that, so it’s purely organic, which is great.”
It’s no surprise that one of Lulujo’s products would end up at The Ellen Show studio. The Fredericton-based company sells its products in 30 countries, including the U.S. And this isn’t the first time the company’s product was sighted with a celebrity.
“Lately in the last three months, we’ve noticed an increase in celebrities using our products. So, probably about two months ago Kylie Jenner posted something with our milestone blanket … I think there was another celebrity just last month,” Pottier said.
“We’re guessing they received it as a gift or bought it at a local store in Los Angeles or may have bought it online. We do know the product is available in the U.S. in thousands of stores, but we don’t know where they bought it.”
Pottier said the use of Lulujo’s products by celebrities is a “brand builder” because they can reach hundreds of thousands of people.
“That’s why it’s important to get that name and brand and product awareness out there otherwise, people spend so much money on marketing and brand awareness. So when someone just organically uses your product and shows that they use it and like it, it just helps us to grow globally,” she said.
Pottier started Lulujo in 2008, inspired by a product she made for her own newborn. She began selling at the Room2Remember Kidz store in downtown Fredericton, and when she found out how to manufacture abroad, Lulujo grew.
“We ended up growing quite a bit larger and then getting distributors in one country after the next,” she said.
The company is still headquartered in Fredericton, where all the design, marketing and operations management are done. The core team remains small, with only five people, because Lulujo contracts out most of the work to companies in New Brunswick, like Creative Juices, and outside.
The products are manufactured in China and then distributed through Lulujo’s retail partners throughout the world.
Pottier said she wants youth to see that they can create something great from here in New Brunswick.
“The talent is here. If you work hard enough, you can create a product that’s sold and loved by people around the world, and that’s what Lulujo does.”
Here’s a clip from that episode that’s already been posted to YouTube: