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Boutique Zekara Opening New Location In Uptown Saint John

Kelly Lawson, owner of Ella The Shop and Donna Williamson, owner of Boutique Zekara (Image: Sumbitted, Kelly Lawson Photography)

SAINT JOHN – Though one uptown Saint John fashion boutique will be closing its doors, another is ready to take its place on Prince William Street.

Boutique Zekara announced Tuesday it will open its third store at the former location of Ella The Shop at 101 Prince William Street later this month. Ella owner Kelly Lawson announced her store was closing back in November.

“I was sad to learn of Ella’s closing, it has been a great asset to our city,” said Donna Williamson, owner of Boutique Zekara. “Then I recognized a potential opportunity for both of us: Kelly wanted out and I wanted in.”

Boutique Zekara opened its first location 15 years ago in Rothesay. The business sells women’s fashions and cosmetics with a focus on Canadian-made and ethically-based brands. The store opened its second location in Halifax two years ago.

For the new location, Williams will offer some new brands, as well as plus-sized options. The store interior will look much like Lawson’s shop.

We plan to keep the interior exactly the same, and with it the same brands, spirit and energy that Kelly started with Ella The Shop,” she said. 

For Lawson, news of the new boutique moving in is good for the city.

“It is very happy news for everyone involved: for our customers, for our Prince William Street neighbours, and for our beautiful city,” said Lawson in the news release. “I think we all really needed this good news story.”

RELATED: Ella The Shop Closing After Two Years In Uptown Saint John