Moncton’s Venn Launches New Corporate Innovation Program
MONCTON– Venn Innovation is launching a new program to improve how companies innovate.
Based in VennCentre in Moncton, the V-Lab program is designed to provide corporate clients with a methodology to identify potential external disruptions, while triggering controlled internal disruptions, helping them gain a competitive edge in their organization and deliver new innovation to their customers.
Participants will work in a “collaborative, innovation-driven space” that co-locates client teams with tech companies of all sizes, from early stage startups in the Vennture Garage program to growth stage tech SMEs and other enterprise clients. They will also have regular interaction with academic partners and service providers.
“The intrapreneurship model has emerged as a key vehicle for enterprise to survive and grow in an environment where most of the innovation and disruptions are emanating from the startup community,” said Venn CEO Doug Robertson. ““Innovation outposts like V-Lab become the eyes and ears of the corporation, actively engaging with the innovation ecosystem, being alert to threats that could lead to disruption of the corporation, and identifying and creating innovative products and services for new and existing markets.”
According to Venn’s research on the concept, the secret sauce for success with innovation labs lies in the ability to access and integrate in a dynamic innovation ecosystem. This is something V-Lab is aiming to provide.
“VennCentre, with our unique workspace, tech community events, incubation and acceleration offerings, and collaborative community partners, is a true ICT innovation Hub,” said V-Lab program director Dave Gallant. “V-Lab can now help enterprise connect with and leverage this dynamic ecosystem.”