Moosehead Breweries Helps Fellow Canadian Moose Regain World Title
MOOSE JAW, SASK. – This may be one of the most Canadian stories you’ve ever read.
A $25,000 donation from Saint John’s Moosehead Breweries helped Mac The Moose, a steel and concrete sculpture of the famously Canadian mammal in Moose Jaw, Saskatchewan, regain its title as the world’s tallest moose.
Moosehead President and CEO Andrew Oland says it was “a natural fit” that the company jump in when news broke that Mac was about to lose his title.
“We had to help Mac regain the title,” he said. “The moose has been our emblem since 1937 and it’s iconic with Canada, we’re an iconic Canadian brand. Also this situation – we’re players in the world brewing industry, playing against giants, and Moose Jaw, Saskatchewan, typifies the values that we as a multi-generational Canadian brewing company try to live each and every day.”
At 32 feet, Mac The Moose had lost his 31-year title to a moose sculpture in Norway called Storelgen in 2015.
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The donation from Moosehead and others allowed for Mac’s antlers to grow in height by 24 inches. Now, Mac is more than 34 feet (10.46 metres) tall and has regained his title.
Moosehead provided the most money of all donors to help increase the size of Mac’s antlers.
Oland’s father Derek, executive chairman and owner of Moosehead Breweries, was at the unveiling event. He had just celebrated his birthday the day before, which also happened to be the first ever Canadian Beer Day. Over 1,000 Canadian breweries were in Saskatoon to celebrate the inaugural day.
Oland wasn’t there himself, but says his father relayed that it was a “great community celebration.”
“All sorts of representatives for Moose Jaw including the mayor were there. Everyone was just in a joyous mood. And then of course, once the new moose was unveiled, everyone celebrated with a Moosehead lager,” he said.