Atlantic Lottery Renews Commitment to Innovation Centre for Gaming Products
HALIFAX– Atlantic Lottery has announced that it will be extending the operation of Innovation Outpost at Halifax’s Volta Labs by another two years.
The Innovation Outpost was established in August 2016, with serial entrepreneur Scott Burke appointed as its lead. The goal of the outpost is to do fast prototyping of innovative lottery- and gaming-related products, while embedded in the startup community.
“At Atlantic Lottery, innovation isn’t a buzz word,” said Brent Scrimshaw, president and CEO of Atlantic Lottery in a release. “It’s a whole new way of thinking, of working and of developing products. We are challenging old assumptions to make sure we stay relevant for players in Atlantic Canada.”
RELATED: Innovating Play: A Chat with ALC President and CEO Brent Scrimshaw
RELATED: How Atlantic Lottery Corporation Thinks Like a Startup
The outpost team now has five members and its first pilot project, Winvelope, a monthly scratch ticket subscription program, is in a real market pilot.
“Innovation Outposts are a unique way for large companies to work like a startup, and efficiently build new solutions for a continuously changing market,” said Melody Pardoe, COO of Volta Labs. “By immersing themselves in the startup community, organizations like Atlantic Lottery can explore new opportunities without the risks and costs usually associated with existing internal practices.”
Though Atlantic Lottery’s Outpost is the first of its kind in Atlantic Canada, this is a proven model elsewhere in Canada for some of the country’s top companies.
“Innovation is the key to our survival and we are well positioned to move forward,” said Scrimshaw. “By remaining relevant, we are delivering on our mandate to our shareholders: returning responsibly generated profits to the four Atlantic provinces. Year after year.”