You Can Be One Of 600 Judges For the First-Ever Cannabis NB Cup
FREDERICTON – The first-ever Cannabis NB Cup competition will let up to 600 judges decide which of eight Atlantic Canadian cannabis producers deserve the highest spot.
Participation in the judging of the competition comes with the purchase of a Cannabis Cup box sold at Cannabis NB locations across the province. Each box costs $250 and contains eight 3.5-gram packages of cannabis flower, one from each competition participant.
“We have some great partners in Atlantic Canada, and they don’t always have as much visibility as more well-known jurisdictions like B.C.,” said Lara Wood, VP of Operations for Cannabis NB. “Having the chance to put premium flower out there a little bit more, show the attributes of the product, and highlight it through this collaboration with our Atlantic partners is a big part of it.”
Products from the following licensed producers will participate in the competition: Crystal Cure, MSIKU, Namaste, Reef Organic, FIGR, Stewart Farms, Organigram, and Ritual Green Cannabis.
The competition winner in the “Best in Grow” category will be showcased in a display in every Cannabis NB store and will become a contender in the Cannabis NB Cup National Edition, expected to launch in the Spring.
Judges will have until July 28 to submit their votes in a detailed survey to award five categories. They will select a general overall selection for the top “Best in Grow” prize along with a runner-up and honourable mention. Judges will also vote on the “Best Looking” category to award appearance and aroma of the product, and the “Best Experience” category to award consumption and experience.
“We’re excited about this. It’s our first sort of kind of competition like this so we’re eager to see how it goes,” Wood said.
“We’re also excited to get customer feedback because when you buy into a box and you do the judging, we’ll have all that detailed feedback about the products and we’ll be sharing that with our partners as well. So you know, they’ll get some great insight into their products directly from customers as well.”
Winners of the competition will be announced on July 30.