We all know that climate change is a big deal, with some serious consequences we’re already experiencing right now, but what would get people engaged to be a part of the solution?
Many have tried to spur us into action or at least gain our attention (some more successfully than others). One way we can make any heavy subject more interesting is to convey the facts in the way of a story. So, what makes a story captivating? New Brunswick’s Craig Norris knows.
Norris is a previous Boiling Point guest and is back with us this week to bring us up-to-date with what he has been up to. Since we last spoke to Norris, he and his company VideoBand Productions have been busy creating engaging stories that tackle real environmental problems. Norris’ “secret sauce” in creating intriguing content that is both entertaining and educational is fairly simple.
He looks to tell a story where you find an interesting person in an interesting place doing something interesting. Using this formula in his recent film, Kokota: The Islet of Hope, Norris was honoured with three awards, including Best Short Film on Sustainability at the world’s largest eco film festival, The DC Environmental Film Festival.
In this episode of Boiling Point, hosts Greg Hemmings and Dave Veale chat with Norris about how you could make your next story something truly great.
Listen to the episode below: