Feature

Huddle’s Team Is Growing

Image: Lise Hansen/Huddle Today

Huddle is pleased to introduce you to our new business development manager Kimberly Muir.

Kimberly comes to us from Acadia Broadcasting and has impressive experience working in media sales across different platforms.

We sat down with Kimberly so you can get to know her better and learn how she can help businesses reach their goals.

What brought you to Huddle?

Late last year, I started to realize I needed a new challenge in my life. I loved my time with Acadia Broadcasting. I had the best clients and learned a lot from some great leaders, and my coworkers will always be family to me. I just reached a point where I needed to grow… a new spin on what I’d been doing, maybe get back to my digital roots, find something I can see myself retiring in.

I put that out to the universe and had faith that eventually the right opportunity would present itself.

Two months later, I noticed a job posting for Huddle in my Facebook news feed. From there I met with [Huddle’s co-founders] Allan and Lise. I already loved the product– but it was their passion for providing a positive platform to be informed, talk, and share stories about positive growth and development in Atlantic Canada that sold me. I’m a believer in focusing on the things you want to grow. The third time we met, Lise had her dog “Lucky” in the office and she didn’t leave my side. There was no turning back at that point, I had to be part of this.

The product. The vision. The visionaries. The challenge. The dog. They all brought me to Huddle.

Can you describe the work you will be doing with us?

Simply put, my role will be growing business. For Huddle as well as for our clients.

Can you tell us a bit about your background in media sales?

I started my career in advertising a decade ago. I met with Sandra Cail to discuss a job in digital sales for CanadaEast.  I had no experience in this field and wasn’t really sure why I was interested, but she and I just clicked. She said something in that interview that gave her my trust and respect immediately: “You need to sell based on the client’s needs, not yours.”

We spent the next three years together, learning and growing and loving digital. During that time I had met with the (then) sales manager at Acadia Broadcasting, Troy Wallace, about some business.  When we shook hands he told me if I ever wanted a job in radio to let him know.   

Two years later when my job description changed, I called Troy and he hired me over the phone. I connected with Troy the same way I connected with Sandra. I would go to meetings with him and watch how he listened to clients. He hardly spoke. He would ask a simple question and they would open up about their goals and needs. He would just listen and then offer a solution. I really admired his integrity. His advice was simple and always stuck with me: “Don’t walk in thinking you know what they need. It’s their business, they’ll tell you. Just listen and help them get that message out there effectively.”

I’ve been very fortunate to work with some great teachers along the way, and have had some pretty cool clients who have inspired me too. I attribute 100 per cent of my success to the people I’ve worked with. Now that I’m back in the digital world, I’m very excited to learn from Allan and Lise. A lot has changed in the last 10 years and everything will be different 10 years from now– that excites me.

How do you work with clients to secure the best options for their advertising needs?

I’ll never be a pushy salesperson who tries to convince someone to spend their money with us, that’s just not in my nature. I want to help business owners reach their target audience through sponsored content and strategic display ads that tell their story.

What makes a good business sales person in the digital media world?

You have to keep up with what’s going on, in the market as well as the ever-changing world of digital media. Educate yourself, keep informed. Just when you finally understand how and why it works, it changes. You have to see that as a good thing in order to love this world.

What is it you love most about what you do?

I genuinely like helping people. That moment when I connect with a client on an idea or plan that we both believe in is my work nirvana.

Where do you hope your work takes Huddle?

That’s a tough question… as I’m thinking about it I can’t help notice that it’s been pouring rain outside. It reminds me we are starting a new season and many things are necessary for the growth we all want to see.

I hope to be more sun than rain in this analogy, but I know if I work hard with good integrity– I will help Huddle grow. The sky’s the limit and I couldn’t be happier. I’m really looking forward to working with lots of awesome New Brunswicker’s. Feel free to reach out if you have any questions about working with us.