Healthy eaters short on time in major Maritime cities now have access to a fresh meal plan and frozen dinner service based in Halifax.
Sauté recently expanded their delivery options to include locations in Moncton, Fredericton, Saint John and Charlottetown. Sauté co-founder and CEO Will Nelson says he hopes to get the same kind of support across the Maritimes that they’ve already seen in the Halifax area.
We had a chat with Nelson about Sauté’s offerings, which will now include a fitness as well as healthy eating regimen:
Can you tell me a little bit about Sauté’s roots? How and when did it get started?
Sure thing. Sauté started two years ago because my business partner (Andy Hay) and I were trying to solve a pain point we both shared – not eating healthy regularly. We had both worked demanding jobs at Salesforce Marketing Cloud, formerly Radian6, and saw the need for a convenient way to eat healthy more often. We started looking around for local options, but all we could find were meal delivery businesses in places like San Francisco, New York City and Toronto. That’s when we decided to bring a similar solution to downtown Halifax.
What’s been the main goal of the business?
Our main purpose is to help people live healthier lifestyles by making it easy to access nutritious food, and more recently – fitness programs. The whole mission behind Sauté is kind of changing. We’re trying to help as many people as possible eat healthy and eat healthy more often. But beyond that, now we’re trying to help people live healthier lifestyles so fitness is a big component of that.
How do those programs work?
It’s going to be an at-home fitness program that helps you eat healthy for two to three weeks and work out for two to three week. Pretty straightforward, simple program and there are going to be challenges. You’ll be doing it with a group of people that all meet online.
You’d get a video workout series to follow along and there are always alterations you can make with each workout… You can always make it harder or easier depending on your situation. That’s a complimentary service that we’re adding to Sauté because people are asking for more than just food.
How would what you do compare to a similar service like Blue Apron in the States? What’s unique about what you’re doing?
My take on Blue Apron is that they sell a home-cooking experience by providing portioned ingredients with a recipe. Sauté sells a convenient way to eat healthy by providing a range of prepared meal options – dinners, soups, smoothies, and more. The unique piece of Sauté is that we prepare a variety of lean options for our customers and deliver them to their doorstep.
What are the details of the expansion? Where are you expanding from and to and what services will be offered?
We’re currently expanding our frozen dinner delivery and at-home fitness challenges from the Halifax area to other main cities across the Maritimes. As we gain traction in these new markets, we’ll continue to add more products/services that our clients ask for.[It’s available in] the main cities in the Maritimes provinces for right now. We started in Halifax then we added Bedford and Dartmouth. We can ship to Truro, Sydney, Amherst, Sackville, Moncton, Fredericton, Saint John, Charlottetown…
What do you hope to accomplish with the expansion?
I hope to establish a loyal customer base in new Maritime cities that loves our food and benefits from our service, just like we have in Halifax.