FREDERICTON – A New Brunswick startup is launching its technology across the Atlantic this week at a global business event.
Fredericton-based Turret Psychoanalytics, a company that uses big data and artificial intelligence (AI) to create customer market data and leads for businesses, will be at the CeBit conference and exhibition in Hannover, Germany. CeBit is an international conference for digital business with around 3,000 exhibitors and 2,000 keynote speakers and lecturers. Turret Psychoanalytics is only one of two Canadian companies slated to exhibit.
Turret’s technology works by analysing psychological profiles and mental models of customers to predict consumer behaviours and forecast buying activities. They do this by using public social media data. At CeBit, they will be launching its two product offerings.
“One is the Turret Terminal, which is the dashboard solution which will give you demographic information but also tell you what’s going to happen in your specific market before it happens,” says Turret Psychoanalytics’ chief data and information officer Benjamin Arnfast. “The other is Turret Business Intelligence, which is basically full access to what we output from our artificial intelligence. So you’ll be able to do many more cool things specifically that you wouldn’t be able to do with the Turret terminal.”
The company was founded in 2016 by a young team ranging from ages 20 to 24. Arnfast, 20, says they hope attending the conference will not only give the access to more clients and funding but also draw attention the possibilities of artificial intelligence.
“What we have is an artificial intelligence that’s able to think about things and make decisions about what will happen in the future. The thing that’s special about that is the way it understands the human mind … it’s something only a computer can possibly do,” he says. “ I think that’s really the next step for AI, doing things outside of the realm of possibility and we really want to prove to people that this is possible.”
The CeBit conference runs from Monday through Friday.