News

Organigram Hires Team Of Chocolate Makers And Marketers To Help Sweeten The Pot

Image: iStock.

MONCTON – The former vice-president of operations at Ganong is part of a team hired by Organigram to lead the yearly production of four million kilograms of chocolate cannabis edibles when they’re legalized for sales later this year.

The Moncton-based cannabis producer, which supplies the recreational and medical markets,  will spend $15 million to create a high-speed, high-capacity, fully-automated production line.

It’s also assembled a team with a lot of experience in the chocolate business.

Jeff Purcell,  previously vice president of operations at Ganong Bros Limited, is now Organigram’s senior vice president of operations, will implement and manage the project. The company has also recruited a marketing, product development and research team led by Ginette Ahier, previously of Adorable Chocolate, and Mouna Gharsallah, previously of Tunisia based Sotuchoc.

“Not only have we invested in exceptional technology, we have also brought an outstanding team to the table,” said Organigram CEO Greg Engel in a release. “I don’t believe there is another team assembled out there that can rival ours when it comes to understanding – and reimagining – the potential of chocolate cannabis-infused edibles.”

It’s a busy week for the fast-growing cannabis company. On Tuesday it began trading shares on the NASDAQ, one of the world’s largest stock exchanges.

RELATED: Organigram Will Start Trading On The NASDAQ May 21

RELATED: Organigram Now Worth $1.3-Billion And Applying To Trade On The NASDAQ