Marketing Business Analyst — CAA Atlantic Limited

Saint John, NB

Based in Atlantic Canada, CAA Atlantic has more than 230,000 Members in all 4 Atlantic Provinces. CAA Atlantic is seeking a Marketing Business Analyst. Working at CAA Atlantic’s Corporate Offices in Saint John, NB, the Marketing Business Analyst will report to the Director of Marketing & Communications. The Marketing Business Analyst will utilize a variety of Data Based Marketing tools including Customer Relationship Management and Consumer Modeling tools to help the business lines achieve their objectives.


Job Details:

· Utilize sophisticated consumer modelling and segmentation tools and software.

· Provide business intelligence insights for consumer segmentation and targeting

· Develop predictive consumer analytical tools and processes.

· Prepare data models for targeted marketing and communications tactical campaigns.

· Conduct result analysis and identify trends

· Prepare recommendations for future campaigns and tactics based on the results analysis


The ideal candidate will:

· Have successfully completed a post-secondary education program with a concentration in Information Technology and/or Marketing

· Possess experience in working with DBM, CRM, and consumer profiling tools and software

· Possess advanced knowledge of MS Office products including: Excel, Word, and Outlook, with extensive experience with MS Access

· Have excellent organizational skills with strong attention to detail

· Have a passion for data science

· Be a team player with a desire to work in a professional, innovative, challenging, environment

· Be comfortable learning new technologies and proprietary technology systems

About CAA Atlantic Limited

CAA is one of the largest and most trusted consumer-based organizations in the country. CAA is the leading provider of roadside assistance in Canada. Additionally, CAA is one of Canada’s largest leisure travel agencies, a leading provider of insurance products, and offers Members an outstanding discounts and rewards program. CAA has a long history of advocacy as the voice of the travelling public.

Other Information

CAA offers you:

· A competitive salary

· A comprehensive benefit package

· Free Parking

· Onsite fitness facility

Qualified applicants who would like to apply for this position are invited to apply online by February 2, 2018 at this link:

Only successful candidates will be contacted for an interview. No telephone calls please.