Marketing Analytics Consulting Firm Cardinal Path to Create Jobs in Saint John
This sponsored content is from Opportunities NB. Sponsored content does not necessarily reflect the opinions of Huddle.Today.
SAINT JOHN – Opportunities NB’s (ONB) approach to sector development is all about strategy, sustainability, and fit. Within that strategy we include benchmark criteria which guide our investment attraction team’s approach in terms of who we attract to New Brunswick.
We are focused on companies that:
- Are globally-recognized brands and/or leaders in their industry
- Provide excellent training opportunities and upgrading of employee skill sets
- Can introduce a new skill set into an existing New Brunswick cluster, thus building on the maturity and sustainability of that sector
- Provide high level well-paying career opportunities, thereby keeping talent in the province while attracting a national and international workforce
- Serve as great community and charity supporters
- Support cultural diversity in their workforce
This benchmark criterion is a sample of the positive impact firms like Cardinal Path inject into our provincial economy and communities around the province. Yesterday, ONB was thrilled to announce the creation of up to 100 new full-time positions over the next five years within Cardinal Path’s newly-created Saint John operation.
The Cardinal Path team is at the cutting edge of data analytics and digital transformation technologies and services, and is part of the Dentsu Aegis Network, a multinational digital marketing and media group headquartered in London.
They are an award-winning service provider and partner to companies like Google, LG, and EA Games, providing their staff the incredible experience of working with some of the world’s most recognised brands.
New Brunswick’s nearshore value proposition combined with ONB’s approach to supporting its clients were key components in Cardinal Path’s decision to locate in New Brunswick. Proximity to clients, access to talent, a stable workforce, and time zone advantages combined with ONB’s talent recruitment strategy and complete business case including incentives all played key roles in helping them choose Saint John.
This opportunity fits very well in our plan to build onto and mature the data analytics sector in this province. Saint John’s data analytics ecosystem combined with the focus the City of Saint John has on that sector make it a perfect home for Cardinal Path’s nearshore data analytics center.
It should also be noted that the culture, the excitement, and the unique living/working experience Saint John has to offer were also major attractions.
To find out more about Opportunities NB and its work with Cardinal Path, be sure to read our newly-released case study