BioNB Leads Campaign To Drive Innovation In Cannabis Sector
A year after the legalization of cannabis in Canada, New Brunswick is making a push into developing innovation into the sector.
- The province is in the midst of a two-week campaign to draw attention to the potential of the field – especially the opportunity to do more with cannabis than just growing it and selling it on the retail market. BioNB, the provincial life sciences organization, and others want to deepen the province’s involvement in research and development and find what ancillary economic benefits can be derived from the plant.
“To me, it’s fascinating that it was illegal to do any research on this plant for a very long time,” said Jennifer O’Donnell, Executive Director of BioNB, speaking in an interview with the TheFutureEconomy.ca. “That makes it different from any other biomass we currently explore in Canada.”
BioNB, the life sciences umbrella group in New Brunswick, has teamed up with The Future Economy, a national organization that promotes innovation industries, to try to raise awareness about the cannabis industry in the province.
Read the rest of this story at Entrevestor.