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The Task of Finding a Co-Founder

Finding the right co-founders to grow a startup is often a challenge. So entrepreneur Randy Campbell has launched ShopLaw, an online platform that helps people find a lawyer to meet their needs and budget.

The serial entrepreneur has spent two years researching the market for his Fredericton-based business and trying to bring consumers and lawyers onto ShopLaw’s platform.

Now he is using that validation to attract co-founders. It’s different from hiring employees. Campbell is looking for people to become part of the business and have a greater exposure to its risks and rewards.

“It’s very challenging,” he says of the process. “When I started ShopLaw I was advised to validate my idea. The more evidence you have that this can work, the better. Talented people have opportunities thrown at them all time. They don’t want to work on something that isn’t of benefit.”

Read more in Entrevestor.