Old Saint John Birks Location Gets Stylish New Tenant
SAINT JOHN – A prime piece of Saint John real estate has a stylish new tenant.
On Tuesday it was announced that LORDON, a store aimed at fashion-forward women, will open in the former Birks jewelry store location on the corner of Canterbury and King Street.
LORDON’s owner, Kate Thompson, currently runs the clothing and accessories store Silver Daisy, which opened on King Street in 2010. Thompson says after six years, it was time to change direction.
“What the move comes down to is space and vision. We’ve outgrown our current space for our boutique over the past six years of business. We really wanted our space to reflect the product that we carry,” Thompson told Huddle. “Right now, the product that we carry is more sophisticated and more mature than the space in which it resides. We have these big dreams and great vision and our location at 80 King Street is no longer available to fulfill this vision.”
Thompson describes LORDON as “Silver Daisy’s more upscale older sister.” She says the new store will carry everything from clothing to beauty to lifestyle products.
“We have a vision for LORDON as a lifestyle boutique…We’ve starting carrying a large variety of clothing and jewelry lines, but we’ve actually broadened our horizon of brands,” Thompson says. “We’re actually going to be carrying apothecary lines, lounge wear beauty lines, lingerie, handbags and other things. We’re going to be carrying a wide variety of different products and it’s exciting.”
When Silver Daisy closes its doors at 80 King Street, Thompson says there is already a tenant lined up to fill the vacant space, but details are still under wraps. With LORDON expected to open at the end of this month, she hopes her new store will become a hub for all fashionable women in New Brunswick.
“I want to offer a place where you can get everything you need in one store and I just want to become the hub for women that enjoy fashion and style and cool gift ideas,” Thompson says. “I’m really excited to see our existing customers come see our new store and I’m really excited to say hello to new customers.”