The logo of Fredericton startup HotSpot Parking is about to become very familiar to Haligonians, as the company has won the contract to offer mobile parking services in Halifax.
The four-year-old company — whose radiating parking meter logo is already a fixture in most cities in the region — was named Friday as the provider of mobile parking services to the 3,000-odd parking meters in Halifax. The city-owned meters went live with HotSpot on Monday, and the Waterfront Development Corp. is now working with HotSpot to bring its meters onstream as well.
What this means is that HotSpot now has operations in every city in the Maritimes except Sydney. The company really wants to add Sydney and St. John’s, N.L. to its portfolio so that it can move toward an integrated transportation product for Atlantic Canadian citizens.
“We’re excited to provide a Maritime-wide solution launching . . . with Halifax Regional Municipality and Waterfront Development that will allow us to really innovate in the new year,” said CEO Phillip Curley in a Facebook post on Friday. “This support from our neighbours is cherished and we’re happy to rise to the occasion and provide the best parking/mobility solution that can be made.”
HotSpot started in 2013 with technology that allows the remote payment of parking meters. Drivers can feed the meter without interrupting their shopping or meetings. Or merchants can use a cellphone to pay a customer’s parking, rather than have the customer run out of the store to feed the meter and never return.
Curley and his team have advanced their system so it produces invaluable data for businesses.
Read more about this story in Entrevestor.