Halifax’s InNetwork Acquired by gShift
HALIFAX–InNetwork, a Halifax-based startup, has been acquired by gShift in an all-stock deal.
InNetwork is a an influencer marketing platform company headed up by founder Chris Keevil. gShift says the integration of the two companies’ platforms provides digital agencies and brands with a technology suite to manage content marketing strategies and investments.
“A modern digital marketer with a content-centric approach to building awareness for a brand and driving the customer journey is always thinking about developing and positively impacting their audiences,” said Krista LaRiviereris, CEO at gShift, in a statement.
“Acquiring InNetwork and adding influencer identification and management to gShift’s existing suite of software strengthens the entire content campaign process and helps marketers get their message to target audiences through highly-targeted social influencers.”
Financial terms of the deal were not released. The entire InNetwork team will join gShift and both its Barrie and Halifax offices will be maintained.