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The Books New Brunswick’s Business Leaders Say You Should Read this Spring

Now that warm weather is finally upon us, it’s time to lay out on a patio and enjoy a good business book.

But with so many to choose from, we reached out to the New Brunswick business community to share their recommendations on what book you should stick your nose into:

Why Mexicans Don’t Drink Molson,
By Andrea Mandel-Campbell

Picked by Gerry Pond, co-founder of East Valley Ventures and Mariner Partners Inc., Why Mexicans Don’t Drink Molson explores the lack of confidence Canadian companies have in international markets and how despite having makings of a global leader, companies are not taking advantage of it. This book is a hands-on guide for innovative competitiveness.

Firms of Endearment: How World-Class Companies
Profit from Passion and Purpose
By Rajendra S. Sisodia, David B. Wolfe,  Jagdish N. Sheth

Picked by Brent Scrimshaw, president and CEO of Atlantic Lottery, this book explores how companies like Costco, Commerce Bank, Wegmans and Whole Foods are becoming the ultimate “value creators,” meaning they’re embracing every value that matters: emotional, experiential, social and financial. They’re not doing this because it’s politically correct, but because it gives them a long-term competitive advantage. The book is a how-to on how your company can align stakeholders’ interests that will leave the world a better place.

The Goal: A Process of Ongoing Improvement
By Eli Goldratt, Jeff Cox and David Whitford

Recommended by Sparta Manufacturing CEO Bruno Lagace, this fast-paced business novel tells the story of Alex Rogo, a harried plant manager who has 90 days to improve performance and save his plant or it will be shut down by corporate HQ, bringing hundreds of job losses. This book is not just a thrilling page-turner with a strong message, it also explains the ideas and theories of author Eli Goldratt, an internationally recognized leader in the development of new business management concepts and systems.

Tools of Titans: The Tactics, Routines, and Habits
of Billionaires, Icons, and World-Class Performers
By Tim Ferris

Recommended by Karina LeBlanc, executive director of the Pond-Deshpande Centre, this book from Tim Ferris (also the author of the 4-Hour Work Week) is the ultimate notebook of the tips, tricks and habits of the wide-range of successful people he’s interviewed on his podcast The Tim Ferriss Show. Who wouldn’t want to know that stuff?

Creativity Inc.
By Ed Catmull

Suggested by Sally Ng, CEO of Tripple Effect, this book is the essential guide to the “Pixar” way of fostering creativity with business. Catmull explores how the company used a rigorous process of creativity and innovation to create some of the most popular films ever.

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