Watch Emily’s Award-Winning Performance in the ROYALE Toilet Paper Ad
Moncton-based HAWK Marketing received four Summit Creative Awards for work it did with clients, including ROYALE and its popular ad featuring “Emily” and her frequent runs to the bathroom at her friend’s house.
“We’re fortunate to work with exceptional clients,” said HAWK Marketing President, Jeff Gaudet. “It’s a privilege to work for clients who are innovators and who value research, creativity, and the power of a motivating idea to influence behaviour.”
https://www.youtube.com/watch?v=J-iHPFd8rPo
This year’s winning submissions included work for the following HAWK clients;
- Irving Tissue ROYALE Velour Bath Tissue Canada, “Emily”: Bronze for Best Television Campaign
- Irving Tissue SCOTTIES Facial Tissue USA “April Fools”: Silver for Best Social Media Single
- Tandem Law “Identity”: Bronze for Logo Design
- Discover Saint John “Saint Awesome”: Silver for Best Television Under $25,000
Here’s the ad for the Discover Saint John campaign:
The Summit Creative Award (SCA) made its selections from among 5,000 submissions representing 21 countries. Now in its 23rd year, SCA recognizes and celebrates the creative achievements of small and medium-sized agencies worldwide, with annual billings under $30 million.
“More than ever communication needs to disrupt and engage consumers, so it’s exciting for our clients to be recognized for the creativity and originality of the work, said François Giroux, HAWK Chief Creative Officer, “especially for campaigns that delivered tangible results.”